Swipe Serum Concealer

Product Title	Swipe Serum Concealer
Product Variant	4.0 DTLA, 1.0 BH, 2.0 BU, 3.0 CC, 5.0 EP, 6.0 IE, 7.0 KTOWN, 8.0 LBC, 9.0 MDR, 10.0 NOHO, 11.0 OC, 12.0 PALI, 13.0 PLAYA, 14.0 PV, 15.0 SAMO, 16.0 SB, 18.0 SGV, 19.0 WEHO, 20.0 WLA
Product Category	Complexion

A Hydrating Concealer That Feels Like a Serum

We’ve created a concealer that glides on like a serum but delivers medium-buildable coverage to instantly hide dark circles, redness, and blemishes. Whether you’re looking to brighten your under-eye area, spot conceal, or even out your skin tone, our Swipe Serum Concealer is here to help.

Simply swipe it on directly with the applicator, then blend it effortlessly with your fingertips, a brush, or a beauty sponge. Pro tip: Choose a shade one step lighter than your skin tone for a brightening effect.

Weightless, Blendable, and Natural

Our concealer feels weightless on your skin and blends seamlessly for a natural, skin-like finish. It won’t cling to dry patches or settle into fine lines, making it perfect for all skin types. Plus, it’s designed to even out your skin tone and smooth the look of texture without relying on silicones.

Gentle on Sensitive Skin

We know how important it is to care for sensitive skin, which is why our formula is fragrance-free, alcohol-free, and non-comedogenic (meaning it won’t clog your pores). It’s gentle enough for daily use, even if you have reactive or delicate skin.

Shades for Every Skin Tone

We offer a wide range of shades to match every skin tone and undertone. Here’s a quick guide to help you find your perfect match:

1.0 BH: Fair with Neutral undertones
2.0 BU: Light with Neutral Cool undertones
3.0 CC: Light with Warm Peach undertones
4.0 DTLA: Light with Medium Cool undertones
5.0 EP: Light with Neutral undertones
6.0 IE: Medium with Light Neutral undertones
7.0 KTOWN: Medium with Neutral undertones
8.0 LBC: Medium with Warm Peach undertones
9.0 MDR: Medium with Olive undertones
10.0 NOHO: Medium with Tan Neutral undertones
11.0 OC: Tan with Medium Warm undertones
12.0 PALI: Tan with Medium Neutral undertones
13.0 PLAYA: Tan with Warm Golden undertones
14.0 PV: Tan Warm with Olive undertones
15.0 SAMO: Deep with Peach undertones
16.0 SB: Deep with Neutral undertones
18.0 SGV: Deep with Golden undertones
19.0 WEHO: Rich with Golden undertones
20.0 WLA: Rich with Neutral undertones

Our Commitment to Sustainability

As part of our Earth Sensitive Pledge, Swipe™ packaging is made from 50% PCR (post-consumer recycled plastic). We’re dedicated to reducing our environmental impact while delivering high-quality products you can feel good about using.

Frequently Asked Questions

1. How do I choose the right shade for my skin tone?

We recommend selecting a shade that matches your skin tone for natural coverage or one shade lighter for brightening under your eyes. Check our shade guide above for detailed undertone descriptions.